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Ess-a-Bagel was established in 1976 by Florence and Gene Wilpon and Florence's brother Aaron Wenzelberg. Coming from an Austrian baking family, the art of baking or crafting the perfect bagel came naturally to them. Within two years of opening, Ess-a-Bagel was voted #1 in the Tri-State area, and had attracted a loyal following.


Florence expanded the business and opened a second store at 831 Third Avenue in midtown Manhattan.


In 2013, Florence passed away. Her sister Muriel and her neice Melanie took over the operation. Florence always had a passion for the bagel business. It was her baby and she nurtured and grew it with the same ingredient that continues to set Ess-a-Bagel apart today: A LOT OF LOVE! We are proud to continue and honor that tradition.


Our family thanks you for your support over the last forty years, and looks forward to many more years to come.  

108 West 32nd Street

You asked. We listened. Welcome to Ess-a-Bagel's newest location. Come visit us at 108 West 32nd Street. Down the block from Penn Station and Madison Square Garden. We look forward to seeing you there.